Jaguar Project 7 Design Film

 

Ian Callum, Design Director, Jaguar talks about the design inspiration for the Project 7 concept car which is based on the 2014 F-TYPE and features a Jaguar D-Type inspired fairing and a single-seat cockpit.

Project 7: A story of passion
Under Director of Design, Ian Callum, who constantly challenges his team to push the boundaries of design, Project 7 went from being an experimental sketch by Jaguar designer Cesar Pieri to the track in just four months.
Bringing to bear his love for cars and motorsport, his passion for Jaguar’s heritage, and his familiarity with the F-TYPE, Pieri drew a single-seater sports car with a swooping profile, cut-down windscreen and race-inspired livery.
“When I saw this sketch of a low-screen, single-seat F-TYPE, I felt enthused by it and wanted to take it further. As designers, our very purpose is to disrupt – to turn the norm on its head and see if it still works – and here at Jaguar, we love to push the boundaries.
“As a team our challenge was to take this gem of an idea, work within the limitations of production feasibility, and create something worthwhile. So I encouraged Cesar and Alister Whelan, Chief Designer, Jaguar, to take it to the next stage and develop a workable concept, and with the support of key departments across the business, Project 7 was born.”

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